Poor English and salesy updates are the two biggest complaints about brands on social media, new research has found.
42.5% of people get annoyed by poor spelling or grammar while 24.9% cite salesy updates as off-putting.
The results are based on research in July 2013. Disruptive Communications asked 1,0003 UK consumers what was the most likely to damage their opinion of a brand in social media. Source dma.org.uk/news/what-consumers-hate-about-brands-social-media (read the full story there)
However, not enough focus is give to the team to make this happen. Make each and every one in your company a “Director of First Impression”. A “Director of First Impression” person will at all times anticipates the prospect/clients needs. From the moment they come in contact with customers. The sales person should educate the prospect/ clients about his/her organisation’s product/service. Then point them in the right direction as to whatever outcome, benefit and solutions you can offer.
Demonstrating capabilities is one of the critical factors in any organisation in today’s overcrowded market place.
And your competition is waiting for you just to make that one mistake.
