The telephone can be one of your most cost effective, and least expensive, sales tools you can use in your business. As the saying goes, people like to do business with people who they like and trust. Call people today who you would like to do business with. Ask for a few minutes of their time so you can show them how your services can help them save time, cut costs, increase sales, etc.
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One great way to save money is to stop wasting it on marketing and advertising that isn’t producing results for you. Track the number of responses you are getting from your advertising efforts. If they are not producing results, then your strategy is not working as well as it should and needs to be revised.
Growing your business doesn’t have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales and profit, without draining your budget.
You shouldn’t be trying to force people into purchasing your product or service. You should find people who want your product or service and then focus on offering any helpful information to them so that they can make an informed decision.
If you’re trying to target everybody, then chances are, you’re not targeting anybody. For example, if you’re selling something that homeowners would want, as opposed to renters, then target homeowners. State your target clearly in all of your marketing materials.
HubSpot conducted a survey that showed that marketers who conducted A/B tests were more likely to prove inbound marketing ROI
Here’s a fe w tips that you might find useful
Have a good reason for contacting the decesion maker and make sure you have something of value to offer them. Also be prepared to to present to the gatekeeper a smaller version of what you are going to say to the prospect. Because they will wnat to know “Does this person have anything of interest or of value for the boss?”
If leaving a message on voice mail, or with a gatekeeper, be sure to ask dor their email address, correct spelling of the decesion maker’s name, cell phone and the best time to vall them back.
The objective of your opening is to pique curiosity and interest so that they will willingly and enthusiastically move to the questioning. You must answer, “What’s in it for me?” for the listener, or they will immediately begin the getting-rid-of-you process.
Do you use emails for prospecting for new leads?
I came across this great bit of information on the econsultancy site and thought I’ll share it here with you.
“It is a temptation for email marketers to begin to send out more offers to customers if current campaigns are working well in the hope that increased frequency will yield greater returns.
This can be a risky strategy though; while more emails may produce better results, there is a point at which customers will tire of too many emails and start to unsubscribe, ignore, or mark emails as spam. Read more here: http://goo.gl/erYkC8
Need more leads for your business? Call ELV now on 0844 598 3198 for more information.
