Why is it important for marketers to make “Focus” their number one priority in their daily activities?
Is Focusing on one thing fay in fay out a good thing?
Read below and then answer the question:
Marketers Focus on Activities
I think it starts with understanding where the alignment issues start. Marketers focus too much on their activities and not enough on business outcomes. We list our accomplishements as:
- How many emails were sent
- How many webcasts were produced
- How many events were sponsored
- How many ads were bought
- How many priced of content we created
- How many leads we generated
So maybe we need to stop talk about how many and talk about how much value these activities generate.
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