Archive | May, 2014

Are You Using The Right Techniques to Broaden Your Sales?

May 22, 2014 Sales Techniques

Fellow Cold Callers
It’s a competitive marketplace of the new millennium age.

I was told by fellow sales professional that once you get caught up in doom and gloom talk and attitudes some sales people make that ‘cold calling do not work.’

Could this be true?

What are your views on this? …I’d like to hear your comments on this.

I’ll tell you mine …I agree with that statement

Why … Because, if you are still using stale and UN-polished techniques that dies years ago with the Dinosaur, then of course it will not work.

However, if you use a sales dialogue that’ll engage your prospect into a meaningful conversation with you, you’re chances are is that they will more than likely be interested in wanting to know more about your product or service.

If you narrowly cantered on a specific market, cast a wider net in the prospect’s organisation, look for key people then immerse yourself in a little research about their challenges, needs and how you can help them solve their problem. You’ll stand a far better chance of winning their confidence in you.

To do this you’ll need to have ideas of what you are going to offer them.

For example:

Have you ever been in a sales meeting, conversation, face-to-face meeting where you need to come up with great ideas?

Using the right techniques to stimulate your brain…

To get great ideas, your brain needs extra stimulation … Well at least for cold calling a prospective client i mean.

But to come up with great ideas to sell to your prospective customers, you need to immerse yourself in understanding your customer’s particular situation.

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Top B2B Marketing Influencers – Companies

May 11, 2014 Other Suff

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

@Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Cambridege, MA – http://www.forrester.com/community

@Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference.
Cambridge, MA – http://www.hubspot.com

@Marketo – Marketo.com – Marketing software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You should also follow their co-founder @JonMiller
San Mateo, CA – http://blog.marketo.com

@Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.
Reston, VA – http://www.comscore.com

@ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Account run by @erincnelson and @dreckbaerfrau. #B2B
Berlin, Germany – http://www.exploreb2b.com

@BtoBmagazine – BtoB Online – The resource for #marketing strategists.
New York City & Chicago – http://www.btobonline.com

@MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge.
London, UK – 

@Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.
New York, NY

@BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.
San Francisco, CA · http://www.bizo.com

@GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. – Washington, DC ·http://geniusrocket.com

@Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
Anywhere we’re needed – http://www.savvyb2bmarketing.com

@CMIcontent – Content Marketing Institute – Content Marketing Institute for all things #ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World. #cmworld. Also follow Joe Pulizzi @juntajoe.
Cleveland, OH – http://www.contentmarketinginstitute.com

@MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.
Jacksonville Beach, FL – http://www.marketingsherpa.com

@B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies
Global – http://B2BLeadBlog.com

@Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @b2bmagazine’s top B2B agencies.
Atlanta, GA – http://www.arketi.com

@B2B_Chat – #B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg and @wittlake
http://linkd.in/qJtYFg

@SiriusDecisions – SiriusDecisions – SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Follow analysts @jblock, @megheuer, @rossgraber, @izjay, @tjarros, @jneeson, @eeestep and more.
Connecticut · http://www.siriusdecisions.com/

@Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation.
http://www.facebook.com/intel

@Eloqua – Eloqua – Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Vienna, VA – http://blog.eloqua.com

@Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.
Stamford, CT – http://www.gartner.com

Source: B2B Market Insider

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Telemarketing Customer research and Feedback Services – Telemarketing Agency

May 11, 2014 Cold Calling Tactics

Your telemarketing cold calling campaign works well if you discovery and understand your Customers by analysing and targeting your best customers.

This will reveal who is likely to buy from you and which products or services they want. What this will mean to you is that, you immediately improve your opportunities to increase business leads generation and improve your appointments, meetings and sales.

Understand and study your customers. ask yourself:  “What will interest them to your product or service? (Flexibility? Availability? Accessibility? Price? Personalized attention? Special features? After care service.) Once you fully understand what would draw your customers to your product or service it makes selling 50 times easier

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