Poor English and salesy updates are the two biggest complaints about brands on social media, new research has found.
42.5% of people get annoyed by poor spelling or grammar while 24.9% cite salesy updates as off-putting.
The results are based on research in July 2013. Disruptive Communications asked 1,0003 UK consumers what was the most likely to damage their opinion of a brand in social media. Source dma.org.uk/news/what-consumers-hate-about-brands-social-media (read the full story there)
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