Telesales professional named Tammy

Once upon a time in a business pretty similar to yours, there was a cold calling professional named Tammy. She was so good at lead generation that people called her “Telesales Tammy”. People used to joke that her dialling finger was so strong, she could do push-ups with it.

Calling telemarketing sales leads was Tammy’s strength. Every day she’d dial out 50 calls. While others around her barely managed to do 20 or even 35, Tammy’s 50 calls a day were record-breaking. She started dialling right at 9a.m., while her co-workers were just turning on their computers and figuring out where they had left their pencils and pens from the day before. By noon she had completed 30 calls. By 3p.m. she had finished nearly all of them and spent the rest of the day finishing her administrative work and trying some numbers that had rung busy earlier.

Look out for part #2

Poor English and salesy updates are the two biggest complaints about brands on social media, new research has found.

42.5% of people get annoyed by poor spelling or grammar while 24.9% cite salesy updates as off-putting.

The results are based on research in July 2013. Disruptive Communications asked 1,0003 UK consumers what was the most likely to damage their opinion of a brand in social media.  Source  dma.org.uk/news/what-consumers-hate-about-brands-social-media (read the full story there)