HubSpot conducted a survey that showed that marketers who conducted A/B tests were more likely to prove inbound marketing ROI

Do you use emails for prospecting for new leads?

I came across this great bit of information on the econsultancy site and thought I’ll share it here with you.

“It is a temptation for email marketers to begin to send out more offers to customers if current campaigns are working well in the hope that increased frequency will yield greater returns.

This can be a risky strategy though; while more emails may produce better results, there is a point at which customers will tire of too many emails and start to unsubscribe, ignore, or mark emails as spam. Read more here: http://goo.gl/erYkC8

Need more leads for your business? Call ELV now on 0844 598 3198 for more information.

Eighty percent of your business comes from
– 20 percent of your customers.

Eighty percent of your profits come from
– 20 percent of your customers.

Eighty percent of your results come from
– 20 percent of your effort.