By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message, according to results from a study conducted by Nielsen and the Association for National Advertisers (ANA). In keeping with that outlook, respondents predict that multi-screen campaigns will comprise an average of 49.3% of media spend in 2016, up from 20% this year. Some attributes will drive that spending lift more than others. Source http://trends.e-strategyblog.com/