Attitudes About Sales & Marketing
Marketing and advertising activities were voted some of the most enjoyed business activities in our study and consistent with the ratings for sales activities. 17% say they “love it” and 59% give it a better-than-neutral rating. Passionate Creators are most likely to say they “love” marketing and advertising activities.
While some entrepreneurs may grumble about having to engage in sales activities, most of the small business owners in our study seem to enjoy it. 16% say they “love it”, while 58% give it a score above neutral on the “love/hate” scale. Passionate Creators are fonder of sales activities than other profiles, likely because of their dedication to and passion for serving their chosen audiences.
By far, the most popular activities among business owners are related to customer service and product development. The least preferred activities are administrative, human resources and financial tasks for most respondents. Source Infusionsoft.com
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