7 Myths You Shouldn’t Believe About Email Marketing [Infographic]

Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing — but not all of the advice is true.

There are many conflicting opinions on the best … Read it here: http://goo.gl/E2vWXw

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Marketers Who Blog Daily

Marketers who use blog

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Are You Sure Your Ladder is Against the Right Wall?

Climb the ladder to success has never been easier – If you know how.

If you are in sales, you are sales professionals, cold calling novice, telemarketer, telesales person, and time has never been better for you.

Look around you; embrace all the golden sales opportunities that await you. Yes, its time to be positive. It’s time to look forward to a bright new year.

But, you have to have an eager want in you. Are you hungry enough to want to succeed in sales? You can have success if you want it-and you got to want it enough to have it. Right!

So, why not jump into my world and let me share a few cold calling and telemarketing sales tips with you. What’ in it for you? Well, investment in you and it’s free to listen.

Here are a few useful questions for the initial contact with a decision-maker:

What is your biggest source of pain when you deal with outside suppliers who introducing their product or service?
If you could have anything you want from a sales expert who product or service fits your need, what would that be?

What do your organisation most appreciate about an outside supplier who supplies your goods and services?
After my purchase, what yardstick will we use to determine the degree to which

I’ve delivered the product or service and the values you want?

17. Useful questions to ask 30 days after your program:

1. Was our product or service worth your investment?
2. What did you like most? Least, about our product or service?
3. What was most valuable to your people?
4. How much is that worth to your company in the next year?
5. Would you use our services again?

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Develop your credibility: “Make Yourself Unforgettable”

Become unforgettable.

Document your accomplishments; give testimonials, endorsements, rave reviews

Create a proven track record.

Develop a Client List. Big names are best.

Keep your fees appropriate, In line with their budget.

Seek prestige engagements. Target well-known prospects.

Have your office phone answered professionally.

Upgrade your brochure.

Upgrade your Demo Tapes, both audio and video.

Improve your topic expertise, presenting skills, negotiating skills.

Ask for what you want and be prepared to reject inappropriate offers.

Relate any difference in fees to the total meeting budget, total head count at your session, cost of the luncheon or banquet per person.

Keep it simple

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Example of a Proposal Follow Up Letter

(Your Details)

Hello Steve,

It was great speaking with you the other day … I was pleased to hear that you were impressed by the way our staff handled your ‘phone call!

When we spoke you mentioned it would be a good idea to have some more information on what I do and how I can help your team use the ‘phone in the same powerful way … giving your clients and prospects a ‘magical experience’ every time they called into your business … well, here it is …

Your investment in your workshop “The Power of Communication” is only £xxxxx + expenses… and this is what they’ll learn:

  • How to understand the 3 characteristics of every caller
  • How to build rapport and understanding within 7 seconds!
  • The best phrases to use

Power language

  • How to avoid the ‘meeting trap!’
  • How to screen calls in a memorable way
  • How to deal with abusive callers!
  • Why their greeting can make an amazing difference
  • How to make outward calls just as memorable
  • Handling everyone as a ‘client’
  • Plus much more …

So Steve, your workshop will be delivered to your team so they can help you and your business maximize on potential and existing business.

Your workshop will be designed for everyone who …

… uses a ‘phone in your business … particularly your ‘directors of first impression’!

And as agreed, I’ll call you on (Date & Time)  to touch base again to get your thoughts and feedback

 

Until then …

Warmest regards,

Name

Forward thinking Director

PS I nearly forgot! To fully maximize on your investment we’d encourage as many of your team to be present for the workshop so they can ‘buy in to’ the methodology and why it works!

PPS Our guarantee to you is …

“If you’re not highly delighted within the first hour of your workshop you won’t owe us a penny! If you are delighted, and we’re sure you will be, we look forward to your payment on the day.”

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How to Turn an Irate Customer Into a Happy Customer

Ms. Davies:

Hello. My name’s Angela Davies. I’ve called you twice already today. I’ve been waiting since 9.am for an engineer.

John:

Hello Ms Davies you’re speaking with John. Thank you for calling. I’m really sorry for any inconvenience. It really is unacceptable. Let me look into it for you. Should we be unable to get the engineer out to you today, would it be convenient for him to call tomorrow?

Ms Davies:

Okay, I suppose that will have to do, although you do realise that this leaves me unable to do any washing for another day. I did already have to wait four days for the appointment.

John:

I understand. I’ll personally ensure the engineer arrives on time so as not to take up any more of your time, and I can only apologise to you Ms Davies for your inconvenience today.

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