Cold calling is like fishing. You’ll need to keep trying different ways of engaging your prospect in a conversation to establish what is working and what’s not working as well.
Here is how to create a good balanced conversation
Prospect: Hello?
Telemarketing services pro: Mr. Smith. Thank you for taking the call. I do appreciate your time so I’ll be brief … I have been studying your market and your competitions (Note: this is a great opening because it doesn’t try to push anything. It’s honest and open and clear AND offers an intriguing hook while presenting a potential benefit to business sales leads of saving money). I have a fabulous opportunity that I believe could help you to reduce the cost of your database upkeep. Our happy clients are now enjoying this excellent service and I believe this could also help you too.
Mr. Smith, my name is Tanya Jones, I am with Peapro Company. Are you looking at cost reduction across your infrastructure this year?
How valuable would it be to reduce the cost of your database upkeep whilst at the same time keep your department running at maximum efficiency?
Prospect: I could be interested? Tell me more. (Note: The connection has been made! The prospect is intrigued!)
Telemarketing services pro: Most companies don’t realize that they spend on average £15,000 per year on employee database upkeep. But with our automatically updating software, which features an easy-to-use interface, clients are realizing a £12,000 savings. Can you imagine what business would be like if you added £12,000 to your bottom line?
Prospect: How do you do this?
I am aware of your time right now. Mr. Smith, I have a brief outline on paper and I would like to share this with you at another time. When is the best time for us to do this?
(Note: and the call continues…)
Telemarketing services professionals use the opening dialogue NOT to start their pitch but rather to start the relationship. Win the mind of the sales leads by connecting with them.
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