(Your Details)

Hello Steve,

It was great speaking with you the other day … I was pleased to hear that you were impressed by the way our staff handled your ‘phone call!

When we spoke you mentioned it would be a good idea to have some more information on what I do and how I can help your team use the ‘phone in the same powerful way … giving your clients and prospects a ‘magical experience’ every time they called into your business … well, here it is …

Your investment in your workshop “The Power of Communication” is only £xxxxx + expenses… and this is what they’ll learn:

• How to understand the 3 characteristics of every caller
• How to build rapport and understanding within 7 seconds!
• The best phrases to use

Power language

• How to avoid the ‘meeting trap!’
• How to screen calls in a memorable way
• How to deal with abusive callers!
• Why their greeting can make an amazing difference
• How to make outward calls just as memorable
• Handling everyone as a ‘client’
• Plus much more …

So Steve, your workshop will be delivered to your team so they can help you and your business maximize on potential and existing business.

Your workshop will be designed for everyone who …

… uses a ‘phone in your business … particularly your ‘directors of first impression’!

And as agreed, I’ll call you on (Date & Time)  to touch base again to get your thoughts and feedback

Until then …

Warmest regards,

Name

Forward thinking Director

PS I nearly forgot! To fully maximize on your investment we’d encourage as many of your team to be present for the workshop so they can ‘buy in to’ the methodology and why it works!

PPS Our guarantee to you is …

“If you’re not highly delighted within the first hour of your workshop you won’t owe us a penny! If you are delighted, and we’re sure you will be, we look forward to your payment on the day.”

Here’s a check list of questions to ask yourself to determine if you have the best chance of being successful:

1. Are you prepared to send requested information immediately?
2. Do you know what to send in response to different types of inquiries?
3. Do you have electronic versions for those who want the information by email or by download from your website?
4. Do you have adequate supplies of printed materials ready for those who prefer them?
5. Do you have the people, systems and processes in place to get the requested information out the door quickly?
6. Are you prepared to capture all inquiries in a database for ongoing nurturing and qualification efforts?
7. Do you have the database ready to go?
8. Do you have the data entry people or outside services lined up to get the inquirers into the database?
9. Do you have a program in place to “qualify” sales leads before sending them to your salespeople?
10. Have you agreed with sales management on which questions to ask in order to determine which leads are qualified?
11. Have you agreed what information is required to know which sales contacts to route the qualified leads to?
12. Do you have pro-active programs in place to contact and qualify your leads?
13. Do you have a process in place for distributing qualified leads to sales contacts as they are identified?
14. Do you have a program in place to nurture or cultivate your not-yet-qualified leads?
15. Does your company have a prospect relationship building program in place to keep in touch with these longer-term not-ready-to-buy-yet prospects using email, mail and phone contacts until they are identified as being qualified and ready for sales attention?
16. Do you know what messages to send as part of your prospect relationship building program?
17. Do you know how often to contact prospects with these messages?
18. Do you know what offers to use to get them to further identify their needs and situation so you can determine if they are ready for sales attention?
19. Do you have a program in place to measure and track the results of your various sales-lead generation, cultivation and sales follow-up programs?

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

@Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Cambridege, MA – http://www.forrester.com/community

@Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference.
Cambridge, MA – http://www.hubspot.com

@Marketo – Marketo.com – Marketing software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You should also follow their co-founder @JonMiller
San Mateo, CA – http://blog.marketo.com

@Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.
Reston, VA – http://www.comscore.com

@ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Account run by @erincnelson and @dreckbaerfrau. #B2B
Berlin, Germany – http://www.exploreb2b.com

@BtoBmagazine – BtoB Online – The resource for #marketing strategists.
New York City & Chicago – http://www.btobonline.com

@MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge.
London, UK – 

@Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.
New York, NY

@BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.
San Francisco, CA · http://www.bizo.com

@GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. – Washington, DC ·http://geniusrocket.com

@Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
Anywhere we’re needed – http://www.savvyb2bmarketing.com

@CMIcontent – Content Marketing Institute – Content Marketing Institute for all things #ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World. #cmworld. Also follow Joe Pulizzi @juntajoe.
Cleveland, OH – http://www.contentmarketinginstitute.com

@MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.
Jacksonville Beach, FL – http://www.marketingsherpa.com

@B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies
Global – http://B2BLeadBlog.com

@Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @b2bmagazine’s top B2B agencies.
Atlanta, GA – http://www.arketi.com

@B2B_Chat – #B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg and @wittlake
http://linkd.in/qJtYFg

@SiriusDecisions – SiriusDecisions – SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Follow analysts @jblock, @megheuer, @rossgraber, @izjay, @tjarros, @jneeson, @eeestep and more.
Connecticut · http://www.siriusdecisions.com/

@Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation.
http://www.facebook.com/intel

@Eloqua – Eloqua – Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Vienna, VA – http://blog.eloqua.com

@Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.
Stamford, CT – http://www.gartner.com

Source: B2B Market Insider

Do you have a social media campaign for your business?

Here is a flow chart you may be interested in to give your social media a kick start in the right direction.

It takes a little getting used to, but it’s a great starting point to get your business up to par with social media marketing to attract more business.

Embrace your ignorance. Stop trying to be credible and start trying to be curious — it’s considerably more attractive. Go out of your way to make it clear that you aren’t the expert. Be vulnerable, and admit how little you actually know about them.

You may have noticed in the example in tip three that I said, “I’m actually not a member of that group.” It may sound trivial, but that’s an important phrase to include because it keeps you from being a know-it-all and keeps the prospect feeling like the expert… Read the full story here: